By Daniel Lewis “If anybody has had to move a dental office, you'll find out it's ten times worse than moving a home,” says Ultradent Products VP of Clinical Affairs, Dr. Jaleena Jessop. “Often times there are so many different products that just have one indication for what it can be used for.”

User Report by Luisa Roch (DH, B. Sc.) Many offers on the Internet, particularly on the different social media channels, are dedicated to the topic of tooth whitening. Therefore, it is not surprising that the patients’ attention is more and more drawn to the esthetics and appearance of their teeth. Some years ago, I offered tooth whitening treatments almost only exclusively and specifically targeted in our practice. Today, my patients proactively demand these treatments. Many patients aim for whiter teeth but are unsure, whether tooth whitening will cause any risks or side effects. Consequently, professional whitening offers have become indispensable in a modern dental practice.