Every smile is unique. Every smile is powerful. For many patients a brighter, whiter smile is life changing. That’s the power of a smile!

A smile can break down barriers, cut through tension, make a stranger feel welcome, and lift a friend’s day. The problem is that many people are too self-conscious to show their unique smile to the world, and Opalescence^TM whitening is on a mission to change that. Whether someone has coffee- or wine-stained teeth, teeth that are a little crooked, or a smile flanked by dimples large or small, everyone has a reason to celebrate their uniqueness. Something that often helps those who are self-conscious about their smile is professional tooth whitening.

The new Opalescence campaign “My Smile is Powerful” focuses on cosmetic tooth whitening and celebrates the beauty of a natural smile. Personal stories taken from real life express authentically how a bright smile can make a difference in so many ways and how dentists can help patients getting the stunning smile they feel confident with. The campaign deliberately uses no models but everyday people of all ages and all parts of the world instead. Opalescence tooth whitening systems has the right product for each patient and each indication. Its cosmetic home whitening products, including Opalescence^TM PF and Opalescence Go^TM, fit to every lifestyle and can be integrated perfectly into each individual’s daily routine – whether at home or on the road.

For instance, there is April, a stay-at-home mom from the US. She says that she smiles most when she is together with her family. She likes to use Opalescence Go with 6% hydrogen peroxide that comes in prefilled whitening trays and is ready to use out of the package. For April it is the perfect way to whiten her teeth at home in about an hour while juggling four kids.

For more than 25 years Opalescence has been the market leader in professional tooth whitening. First launched and still popular is Opalescence PF – for cosmetic tooth whitening with custom-made trays. Opalescence PF is available in 10% and 16% carbamide peroxide concentrations and in three flavors, and can be worn day or night as required.

Younger but not less popular is Opalescence Go – for cosmetic tooth whitening with ready-to-use trays. These prefilled UltraFit™ trays contain 6% hydrogen peroxide and can be worn right out of the package for 60-90 minutes per day. The trays adapt instantly and comfortably to the teeth and provide molar-to-molar coverage.

In line with the new campaign, Ultradent Products is happy to reveal a new look for Opalescence Go (after launching new packaging for Opalescence PF mid of 2018). The beautifully redesigned premium packaging not only looks and feels more esthetic and sophisticated, but it also improves the entire whitening experience. In fact, the new Opalescence Go whitening boxes feature a new dispense system that allows patients to open the box, turn around the lid, and dispense each individual tray with ease. In addition, patients will get the added bonus of a tube of Opalescence^TM Whitening Toothpaste in every patient kit!

Follow us on social media or visit www.opalescence.com/eu/mysmileispowerful to learn more.